3 Phases of Culture’s Life Cycle
Phase One, the birth of the product. New products typically have defects that need to be fixed and time is required to build awareness among its target audience, thus causing an initial dip in performance during this phase.
In Phase Two, the product is selling well and everything looks good.
In Phase Three, the product’s performance has started to decline; its useful life is just about over.
Make Changes at the Inflection Point
The inflection point is when the CEO starts to transform the culture of the organization.
When you are nearing the inflection point, everything is going well. That is a clear signal that it is in Phase Two and has only one direction to go-down! It is also an indicator that it is time to change.
The leader’s role in the organization is to identify the inflection point in Phase Two and identify where the organization needs to change. This may mean it’s time to introduce a new product, a new technology or a new strategy. Large organizations have missed the inflection point.
More about Culture
Inflection Point Drivers
1. Crisis - the whole organization is forced to change reactively (for example, when a competitor’s new product is becoming more successful than yours)
2. Adoption - leadership is forced to adopt a change simply to stay in business (for example, when new technology such as the Internet is developed)
… and more
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