ABC of Implementation
To engage staff members in the implementation process, leaders must lead them through three stages:
Awareness - Before any individuals in the organization can participate in the implementation, they must first become aware of it.
Buy-In - People “buy in” to an idea, a plan or an implementation when they recognize a reason to do so.
Commitment - Staff members must clearly see more benefits to engaging in the implementation than not.
Mistakes to Avoid When Preparing to Launch a Strategy
- Communicate the wrong message at the launch
- Delegate implementation responsibility
- Dumb down the strategy message
- Don’t understand the mindset of those in their target audience
- Don’t explain the right actions that need to be taken
Gaining Engagement After Launching a Strategy
After launching the strategy, leaders need to ensure they obtain their employees' engagement. This involves:
- Ensuring employees embrace execution
- Understanding why training is not the end but the means to the end
- Knowing how to lead staff members through implementation
More about People
Many leaders manage their staff members based on the assumption that people resist change. Contrary to popular belief, this is not true, yet the implications are critical to successful implementation. From the research, Bridges discovered that when a new strategy is announced, staff members generally respond in one of four ways.
- Indifference (Groupies)
- Resistance (Saboteurs)
- Doubt (Double Agents)
- Support (Mavericks)
Read an article on the following topic - "People Engagement"