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Reinforce implementation

Implementation is only sustained when you reward and recognize individuals for taking the right actions. Typically, leaders craft the strategy and communicate what they want people to do differently. They then measure them against targets and synergize processes around them. But if they do not reinforce their staff members’ implementation contribution, their efforts will not be sustained and people won’t feel motivated to participate. Instead, they’ll slip back to doing what they were doing before the launch of the strategy—back to business as usual.

Benefits of Reinforcing Implementation

  1. Encourages employees to participate in the implementation
  2. Ensures the right actions are taken and repeated
  3. Allows leaders to individual reinforce early adopters and top performers
Why reinforcement is important to you
Introduced by Robin Speculand, Global Pioneer & Implementation Specialist

Make Your Reinforcement Work For You

Reinforcement is defined as rewards (the financial contribution) and recognition (non-financial). Both aspects must be considered for the implementation to succeed.

Rewards – the Financial Contribution

Aligning people’s rewards is a sensitive area that must be done correctly the first time. If you don't have the internal resources to design and manage this, then you can outsource the responsibility to a HR specialist. Changes in people’s pay will elicit a greater response from staff employees than any other HR changes. Changing insurance or pension plans, for example, will affect some staff employees but not all. In addition, many staff members will not understand the full implications and the results are not immediate.


Recognition – the Non-Financial

Recognition must be aligned to the strategy and the right actions.

When right actions and strategy don’t align, it creates confusion among individuals about what is expected, what is important and what needs to be done as you are asking for specific actions and recognizing something different.


How to Motivate People 

When an individual performs a mechanical skill such as moving bricks from point A to point B and no creative thinking is required, then money is the number one motivator. The person’s pay encourages more of the behavior even though the task is repetitive and doesn’t require analytical thinking.
Academic evidence has also been increasing, indicating that performance-related pay leads to the opposite of the desired outcomes when applied to any work involving conceptual thinking rather than physical skill.


More about Reinforce

Seven Guidelines for Designing an Effective Recognition Program

1. Identify the drivers of motivation

2. Identify the outcomes and actions to be reinforced

…and more

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