Explaining the Biz Case to the whole organization does not guarantee a successful implementation but without it, the challenge is much harder.
The Biz Case as an essential component of any implementation success. During the latter part of the strategy planning stages, the leaders start to prepare to explain to everyone in the organization why it must change and why that change is urgent. They must define the Biz Case both emotionally and numerically and give the strategy a brand in order to communicate it across the organization.
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