Key points: Without people engagement, strategy implementation will fail. Leaders must oversee the implementation process but not “be” it. Staff members implement strategy, leaders support staff members as they go through three stages: awareness, buy-in and commitment.
Staff members commit to implementing a new strategy when they associate more pleasure than pain to participating in it.
The launch of a new strategy happens when most staff members hear about it for the first time. Thus it is essential to build engagement from the start by avoiding the most common mistakes, addressed in this article.
This article also addresses how to ensure that employees embrace the execution and leverage the implementation training.